Writing, Editing, & Content Creation

Using data-driven methods to develop loyal and loving client bases for data-driven businesses.

A picture of Lindsay Pinchot, copywriter and editor.

Welcome! I’m Lindsay Pinchot.

I’m a writer, editor, and professional data wrangler who develops both creative and technical content that drives growth, explains complex topics, and creates a loyal client base. Specializing in SEO and analytics, I deliver impactful, persuasive content that engages and converts so you can focus on what’s important — running your business and serving your clients. You have the vision; let’s make it a reality!

My clients are data-driven, and my methods are, too.

Data-driven businesses use data - about performance, sales, customer engagement, and more - to make strategic decisions, retain customers, and secure new ones.  

In my definition of “data-driven,” I also include businesses where data, research, or science are the backbone of your brand. It’s why you do what you do – whether that’s the services you offer, the products you sell, or the information you put out to the world; data is at the core, and being able to communicate that science or data is critical to effectively growing your business.  

The clients I work with fit both definitions, even if they don’t initially realize it!

With a degree in English and over a decade of experience in data and analytics, specializing in visual storytelling, I know how to use, interpret, and communicate data.

When you work with me, we’ll gain insight from any data you’re tracking, use tools like Google Analytics, and do extensive and ongoing SEO keyword research to create content that engages your target market and achieves measurable results. I will also break down the technology, data, or science behind your work so that it’s easy to understand and drives real action.

From the tech industry to healthcare and fitness, I’ve worked with a myriad of happy clients who use data to drive their business and support their message.

When you hire me, expect:

  • Well-researched, high-quality content that drives measurable results.

  • Search Engine Optimization (SEO) to elevate your business above the competition and reach the best audiences.

  • Authentic, original pieces that develop your brand’s voice and showcase your expertise.

  • Clear, concise writing and visualizations that explain any subject (even the highly technical) and engage your target audience.

  • Integrity. In a world of sub-par content, fear-based marketing, and pseudo-science, I create work that builds trust and demonstrates care for your business and consumers.

  • Editing with a concentration on clarity, conciseness, and correctness to enhance your voice and drive home your message.

Testimonials

  • "Lindsay is creative, brilliant, detail-oriented, and completely dependable – whether as a technical expert or creative director – and I’ve rarely had the opportunity to work with someone so passionate about problem solving and creative design. I could not think of a better partner for high-quality copywriting, as invariably Lindsay will share the very same passion for your project as you yourself!"

    Joshua Roll

    Data + Analytics Architect

  • “Working with Lindsay has been a game-changer for Waev Data. Her exceptional ability to articulate the problems we solve for our clients has brought clarity and depth to our online presence and content strategy. Her work has directly contributed to an increase in customer engagement and understanding of what we do. We're frankly lucky and grateful for her ability to make complex ideas accessible and compelling."

    Neal Blackburn

    Head of Growth at Waev Data

  • “Lindsay has been nothing but a joy to work with. Lindsay stepped in when we had issues with our original web developer. She completely redesigned our website and added SEO. She is constantly coming up with new ways we can improve it and is always open to changing anything we desire. She’s a hard worker and I highly recommend her.”

    Alessandra Rogers

    Owner + Founder of Noble Method

  • “I have leveraged Lindsay for years as my personal Editor-in-Chief. I may not know when to use a semi-colon, but Lindsay does! Lindsay has an innate ability to edit work while also enhancing the essence of what you’re looking to convey. Thank you for all your help and for always making me sound smarter than I actually am!”

    Josh Crittenden

    Sales Engineer

Services

Individual services are available, or we can create a custom package to meet your needs.

  • Let me create top-performing, SEO-optimized blog articles for your business that establish your expertise and sell your services or products.

    Starting at $200/article

    Recurring service packages are available. Option to add social media content promoting blog posts for an additional fee.

  • Let me create oh-so-clickable content to grow and re-engage your client base. I’ll develop targeted, high-quality content for your audience, delivered straight to their inboxes. We’ll use metrics from A/B testing to ensure your message hits just right.

    Starting at $100/piece

    Recurring service packages are available.

  • Got data? Let’s make it work for you. I visualize data to surface insights and create powerful stories that drive action. Reach out at lindsay@pinchotcreative.com, and we can discuss your project.

  • With attention to detail and an innate ability to communicate highly technical concepts, I can create or edit any technical content your business requires. Including:

    • Solution Briefs

    • Manuals & User Trainings

    • Whitepapers & eBooks

    • Case Studies

    • Additional Technical Documentation

    I’ve written it all, and I’ll happily write whatever your business needs.

    Starting at $500/project or $55/hour

  • If your website needs a tune-up or even a complete facelift, I can help. This service includes:

    • An SEO audit using several industry-leading tools to identify areas of improvement.

    • Edits to current copy, content, and design to optimize SEO, prioritize user experience, and drive engagement —based on the audit results and your business goals.

    • Updates to align with the latest Web Content Accessibility Guidelines (WCAG)

    Services start at $500

  • I proofread and edit anything from short articles and newsletters to lengthy whitepapers and eBooks. I edit to ensure clarity, proper structure, and a consistent voice that jives with your brand—all things search engines and potential clients LOVE.

    Starting at $35/hour

or email lindsay@pinchotcreative.com